I remember the first time I was moved nearly to tears by a typeface. It was at an art supply store in the East Village in the early ‘90s. In those days, the web didn’t really exist yet, so research was something you had to do on foot. I was playing guitar in a hazy, … Read More
Minimal Blog
Best Horror
Abasement took home “best horror” at the Nevada Short Film Festival, presented by Film Festival Circuit. Screening: Sat March 27 at West Wind El Rancho 4 Drive-In Theater, 555 El Rancho Drive, Sparks, Nevada
creative journeys
Every now and again a project comes along that makes the whole commercial creative thing “worth it.” I mean, when a client is paying your rate, it’s almost always worth it on a transactional level, but as the great Paula Scher points it out, when you do it just for the money, it’s never enough … Read More
Nevada Short Film Festival
Abasement has been selected for the Nevada Short Film Festival. There will be a screening at West Wind El Rancho 4 Drive-In Theater, 555 El Rancho Drive, Sparks, Nevada 89431 on March 27, 2021.
Make something beautiful
Let’s make something beautiful? (Turn on the sound) I think it’s sometimes hard to demonstrate practical creativity in a meaningful way. After all, the function of creative in a marketing context is to engage the audience enough to get the message, which is not always aligned with the business objective. A lot of “bad” advertising … Read More
Education Equity in SA
Just launched another branded mini-doc in a series for Google For Education with my pals at Core Productions. Featuring staff and students from the Prinshof School for the Visually Impaired in Pretoria, South Africa, it’s an inspiring look at equity in education.