Seeing a country through the eyes of a poet

Role: creative direction, writing, producing

May I introduce you to Siphokazi Jonas? A South African poet and spoken word artist, she is the ideal spokesperson to welcome visitors to explore this amazing country in this video for Google Arts & Culture and South African Tourism.

Our brief was simple–create an emotionally engaging piece that answers the question of why to visit South Africa. It’s personal and specific to her world view while remaining relatable to an international audience.

Produced in collaboration with Core Productions.